... who you've always had this distant, passive relationship with," says Steve Parkis, senior vice president for Disney Online. "You'll be interacting with them." Other games are more solitary. A New York-based startup called Intellitoys ...

... with $22.4 billion in sales last year, operates ''Disney.Com -- The Web Site for Families'' through its Disney Online business, part of the company's massive ''Creative Content'' division that overall is responsible for nearly ...